Author Archive: LukeS

Shift in Car Companies Priorities lead to Rapid Industry Turnaround

As I scan the car company’s websites over the last month or so you can’t help but notice the news they are projecting on us that they are seeing “record sales” or other drastic increases in sales numbers from this same time a year ago. It would be hard to convince us that the success is from a drastically improved economy, because of the still depressed economy we see still. But instead I have to credit the car dealers and manufactures on these successes because of how they are marketing and designing their cars around what people want.

“Build it and they will come”?not so fast

Back in the golden days of car sales and a great economy the car companies could make anything they wanted, throw it out on the lot, have one good advertisement campaign and they would sell out. They were in [...]